Healthcare & life sciences

Research.
Insight.
Thought leadership.

With 15+ years serving thought leaders in healthcare and life sciences, we turn complex evidence into clear insights, strategic recommendations and authoritative reports.

Explore our workOur services

Our experience spans pharmaceuticals, biotech, medtech and medical devices. We work across the product life cycle, including Clinical Development, Launch, Commercialization and Medical Affairs. Past research projects have involved most of the top 20 leading biopharmaceutical companies, including:

01 / Services

From the right questions
to meaningful answers.

Our three core research and insights services are tailored to the needs of each project.

Research and analysis.
Clear narratives.
Relevant, valuable insight.

01

Research & consultancy

We combine quantitative and qualitative primary research, expert interviews and secondary research to give well-supported answers to your research questions.

  • Expert interviews
  • Market research
  • Literature review
See research in practice
02

Analysis & insights

Whatever data sources you have, we distil clear, actionable insights through data interpretation and strategic analysis. We connect the evidence to recommendations, compelling narratives and data visualisations.

  • Evidence synthesis
  • Meta-analysis
  • Systematic reviews
  • Strategic recommendations
  • Data visualisation
Explore an evidence-led project
03

Reports & thought leadership

We develop reports, white papers and presentations that offer senior industry audiences relevant evidence and valuable insight. Our proprietary white paper service, Big White Paper®, specialises in white papers for life sciences.

  • Industry reports
  • White papers
  • Frameworks
  • Survey reports
  • Presentations
  • Journal articles
  • Feature articles
Explore our reports

Clients include:

02 / Selected work

Insight in practice.

Insights for Health designs and conducts research, synthesises data, distils insights and develops the content. Project management, stakeholder coordination and quality control run throughout.

1 of 4

Microsoft / Reuters Events Pharma

Digital transformation in clinical research

How digital technologies can improve clinical research, patient experiences and outcomes. This white paper examines digital adoption, decentralised trials, data sharing and patient participation.

Microsoft
Project approach

Insights for Health designed a programme combining a survey of more than 300 industry professionals with expert interviews and secondary research. The analysis explored digital adoption, decentralised trials, data sharing and patient participation. We brought these findings together in a white paper setting out practical priorities for clinical research.

  • Clinical research
  • Digital transformation
  • White paper

Select a page to view it at full size.

1 of 4

Veeva Business Consulting

Digital engagement
in APAC

How healthcare professional and patient preferences for digital channels and MedTech are evolving across the Asia Pacific region.

Veeva
Project approach

Healthcare professionals and industry executives across APAC contributed perspectives from a range of therapy areas. Insights for Health recruited and interviewed participants, then analysed their responses alongside Veeva’s proprietary data and a literature review. The report brought these sources together to examine changing preferences for digital engagement.

View publisher’s post

1 of 4

Reuters Events Pharma & Cegedim

Rare disease &
real-world data

Exploring the role of real-world data in supplementing regulatory submissions for rare and orphan diseases.

Cegedim
Project approach

For Cegedim, Insights for Health explored how real-world data could supplement regulatory submissions for rare and orphan diseases. Subject matter expert interviews and a review of published evidence informed the analysis. The resulting white paper explained the role of real-world data in this setting.

View published report

1 of 3

Reuters Events Pharma & Elsevier

Omnichannel
HCP engagement

How digital channels, data and changing healthcare professional preferences are reshaping engagement across commercial and Medical Affairs teams.

Elsevier
Project approach

A survey of 198 industry executives and interviews with seven leading experts provided the basis for this research. Insights for Health analysed the findings to explore channel priorities, investment trends and collaboration between commercial and Medical Affairs teams. The report combined clear data visualisations with expert commentary to explain what these shifts mean for HCP engagement.

View published report

1 of 3

Medical Affairs Professional Society / White paper

The business of pharmaceuticals

A practical resource helping Medical Affairs professionals understand the business of medicines development and connect their contribution to wider organisational strategy.

Project approach

Insights for Health brought together perspectives from Medical Affairs and Commercial leaders with a review of trade literature and analyses from leading consulting firms. The evidence was developed into a position paper linking business priorities, product success factors and the medicines-development process to the strategic contribution of Medical Affairs.

View the paper on MAPS
  • Medical Affairs
  • Business strategy
  • White paper

“Clare and her team at Insights for Health were able to immediately grasp the audience and purpose for this paper, providing a strategically useful resource for our members and organization. This paper is now a leading resource in helping Medical Affairs professionals understand their strategies and actions within the broader landscape of drug development.”

Garth SundemEditorial Director, Medical Affairs Professional Society

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Medical Affairs Professional Society / Standards & Guidance

Launch excellence and launch readiness

Standards and guidance for Medical Affairs teams preparing for a product launch, covering strategic planning, evidence generation, cross-functional alignment and measures of medical impact.

Project approach

Working with senior Medical Affairs contributors, Insights for Health translated research and expert perspectives into structured, practical guidance for global launch teams. The document connects launch activities with planning frameworks, worked examples and measures of impact, helping teams move from strategy to implementation.

View the guidance on MAPS
  • Launch planning
  • Frameworks
  • Standards & guidance

This guidance translates research and expert perspectives into practical frameworks for global Medical Affairs teams. From situational analysis and strategic planning to stakeholder engagement and measuring impact, it connects the decisions involved in preparing for launch. Worked examples, visual models and clear recommendations help readers apply the guidance to their own products, teams and organisational priorities.

Supporting launch readinessPractical guidance for global Medical Affairs teams

1 of 3

MediciGlobal / Meta-analysis

Clinical trial retention

A systematic review and meta-analysis examining the relationship between patient recruitment routes and retention across four clinical trials involving 2,849 participants.

Project approach

This systematic review investigated whether recruitment routes were associated with differences in trial retention. A search of MEDLINE, Cochrane and ERIC, together with a review of 38 internal projects, identified four trials with sufficient comparative follow-up data.

The meta-analysis pooled anonymised data on randomisation, visit attendance and early termination across three therapy areas. Study-specific and pooled relative risks, confidence intervals and between-study heterogeneity were examined. Retention trajectories tracked differences over successive visits, with later retention projected where follow-up was incomplete.

We interpreted the findings and developed the paper, including its forest plot and retention charts. The reporting distinguished the observed associations from causal effects and addressed the limitations of comparing non-randomised recruitment groups.

Jackson C, Ozdemir U, Moench L. Clinical Trial Retention Meta-Analysis. DIA Global Forum.

View DIA white paper listing

Published in: DIA Global Forum

1 of 4

MediciGlobal / Meta-analysis

Clinical trial pre-screening

A meta-analysis comparing online eligibility screening alone with a two-step approach that adds a nurse telephone assessment before referral to a clinical trial site.

Project approach

A comparison of four clinical trials assessed what a nurse telephone assessment added to online eligibility screening. The analysis covered referral and screening outcomes, medical and non-medical reasons for disqualification, and the staff time involved in follow-up. We translated the findings into an article on recruitment efficiency and site workloads.

Clinical Trial Pre-Screening Methods: A Meta-Analysis. Journal for Clinical Studies. Volume 8, Issue 4, pp. 48–51.

Read published article

Published in: Journal for Clinical Studies

1 of 4

MediciGlobal / Statistical analysis

Clinical trial site performance

Statistical analysis exploring how recruitment data can help distinguish chance variation from site performance that warrants closer investigation.

Project approach

Binomial probability models helped distinguish chance variation from differences in site recruitment performance. Referral, screening and randomisation data were examined, alongside scenarios for redistributing referrals between sites. The analysis formed the basis of “Take a Chance”, which used probability charts and practical examples to explain the implications for recruitment and marketing spend.

Jackson C, Ozdemir U, Moench L. Take a Chance. International Clinical Trials.

Download full article (PDF)

Published in: International Clinical Trials

03 / Testimonials

What people say about our work.

Reuters Events Pharma

“The project management, quality of writing, attention to detail and enthusiasm make them top of my list for any upcoming projects we have!”

Joshua Bramwell

Former Managing Director

Reuters Events Pharma

Amgen

“Insights for Health provided expert guidance throughout the process. The final content is such a comprehensive synthesis and has surpassed my expectations.”

Karen Raines

Medical Information Lead

Amgen

Johnson & Johnson

“Thanks so much for your huge efforts over the last few months on this paper. It looks amazing and very excited to see it soon in final published version.”

Lee-Mei Pang

Associate Director

Johnson & Johnson

AstraZeneca

“Insights for Health showed great initiative in research which led to the preparation of a very interesting piece of secondary research. It was a pleasure to work with them and I recommend them without hesitation.”

Jennifer Perez Boza

Precision Medicine Manager

AstraZeneca

Medical Affairs Professional Society (MAPS)

“Clare’s exceptional work ethic and professionalism have made her an invaluable asset to our team. Her ability to consistently deliver outstanding results, even under tight deadlines or challenging circumstances, is truly remarkable.”

Daniel Moore

Director of Strategic Operations

Medical Affairs Professional Society

Reuters Events Pharma

“Insights for Health’s writing, editing and project management skills have made a huge difference to the quality of the content produced at Reuters Events Pharma.”

Lucy Fisher

Marketing Director

Reuters Events Pharma

04 / Expertise & team

Specialist expertise.
Shared purpose.

Clare Jackson, MSc

Founder and Research Director

Insights for Health is a specialist healthcare and life sciences consultancy led by Clare Jackson.

Clare brings over fifteen years of experience in healthcare and life sciences, a background in analytics and an MSc in clinical research.

Clare directs our research and insight development, shapes each project’s narrative and works closely with clients and expert contributors. Our specialists contribute to research, analysis and editorial development, with Clare reviewing the final work and retaining responsibility for quality.

15+ years
Healthcare & life sciences
MSc
Clinical Research

The people behind the work.

Our international team includes specialists based in the UK, United States, Turkey, Vietnam and the Philippines.

Caitlin PhD

Editorial Support

With a PhD in Cancer Biology and Drug Discovery, Caitlin crafts insightful narratives for senior life sciences audiences.

Ashleigh MSc

Editorial Support

With an MSc in Pharmacology and Biotechnology and expertise in copyediting, Ashleigh helps craft clear, concise text.

Alyssa

Project Management

Alyssa keeps our projects organised and on track through task coordination, status updates and workflow organisation.

Kursat

Analytics Support

Kursat brings extensive experience in data collection, integration and analysis using Excel and Tableau.

Deena

Graphic Design

Deena develops clean, engaging layouts for reports and white papers, with clear graphics that bring research findings and key messages into focus.

Ha Phuong

PowerPoint Design

Ha Phuong turns complex content into polished PowerPoint presentations, using clear structure, well-designed slides and purposeful visuals to support the story.

05 / Contact

Let’s talk about
your project.

For consultancy, research, analysis or thought leadership in healthcare and life sciences.

hello@insights4health.orgBook a consultation